A classically trained musician with strong business acumen, Cali Kasten brings a distinctive combination of creativity and analytical expertise to her work in product management, where she enjoys tackling new problems, making things better, and getting stuff done.

Cali is a Director of Product Management at SPINS, the leading wellness-focused growth and innovation platform for the Natural Products industry, focusing on building solutions that empower brands to compete in AI-powered digital commerce with SPINS Foundry™. Her broader impact at SPINS also includes leading the redevelopment of digital marketing and shopper engagement solutions as well as overseeing initiatives for internal tools and data processes that automated workflows, scaled capabilities, and improved the quality of SPINS core data assets.

Before focusing on product management, Cali gained experience in process improvement, data quality, data analysis, and project management at companies including Mintel and Grubhub. She is a natural leader, experienced in heading cross-functional groups and mentoring individuals with a pragmatic, outcome-driven approach to developing her teams.

Cali graduated with honors from DePaul University with a B.M. in Performing Arts Management and received the 2017 Edes Foundation Prize for Emerging Artists. She holds Professional Scrum Product Owner I (PSPO I), Six Sigma Lean Black Belt Professional (LBBP), and Six Sigma Champion (SSCC) certifications.